Timex, the US watch brand, has launched the Waterbury Ocean collection in collaboration with #tide, an organisation that works to repurpose ocean-bound plastic.
The collection comprises timepieces made from upcycled ocean-bound plastic, an innovation that serves to raise awareness of the ocean plastics crisis and demonstrate the brand’s commitment to a sustainable future and reducing environmental impacts.
The Waterbury Ocean collection is available in five colours: grey/gunmetal, navy, grey/rose gold, blue and pink. The watches come in two sizes 42mm and 37mm. They are also water-resistant to 30 meters and powered by an analogue quartz movement for accurate timekeeping.
According to Timex, fishermen collect plastic from coastlines, which is then sorted, cleaned, shredded, and recrafted in a Swiss facility using carbon-neutral transport and solar power, before being upcycled.
The brand also reports timepieces from this collection to commit to reducing fossil fuel consumption, creating jobs for local communities – particularly fishermen – and improving the underwater habitat through cleanup efforts.
“For generations, Timex has continued to innovate, designing quality watches that are made to last,” says Silvio Leonardi, vice president of Timex.
“The Waterbury Ocean collection is the latest example of our commitment to offering reliable products that not only uphold our legacy but also look toward a more sustainable future ahead.”
The Timex ocean-bound plastic collection can be purchased with an RRP of US$99 via Timex’s website as well as from select retail stores across the globe.
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