Plastic-free toothpaste launched by Solid in New Zealand supermarkets

Karen Pham

Karen Pham


A Porirua-based oral health company, Solid has launched its plastic-free toothpaste in New World supermarkets across the country. 

Solid won first place in the inaugural Foodstuffs Emerging Supplier competition, which gave the brand the opportunity to get its products onto New World shelves.

Laura Nixon, Solid’s founder, is driven to deliver efficient oral products without compromising on quality or sustainability.

“A toothpaste that people love contributes towards a healthier mindset around brushing,” she added.

“Customers are buying our toothpaste because they want to [live sustainably], and they’re sticking around because it’s delicious and healthy.”

There are 16 million toothpaste tubes disposed of in landfills annually in New Zealand. With a range of sustainable products, Solid aims to address this issue and also encourage its customers to return their Solid jars for reuse.

Solid offers 12 product categories, from mouthwash to toothpaste tablets, all aimed at promoting sustainability and oral health for customers.

Karen Pham

Karen Pham

Karen Pham is a marketing and branding enthusiast with a major in legal English. Based in Ho Chi Minh City, she is a contributor to Viable.Earth.


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