In a move towards sustainability, Indonesian beauty packaging company Kemas Indah Majuh has partnered with Japanese startup Limex to introduce Limex Pellets, a plastic alternative made from limestone. The company will use the material to make cosmetic containers, including compacts, jars, and lipsticks.
The collaboration said that accelerating the global sales of Limex-made cosmetic containers will help solve environmental problems such as plastic waste.
Limex Pellets are made from 50 per cent calcium carbonate (limestone) combined with a polymeric resin and can be moulded into any shape or form using any existing moulding, recycling and printing machines.
The company claims that the material could lower carbon emissions by up to 28 per cent and reduce the number of carbon emissions by up to 37 per cent compared to petroleum-derived plastics.
One can argue that since limestone is like any other natural resource, its supply still has its limitations. However, the company claims that the mineral is abundant, cheaper, and easier to process than petroleum or metal.
“Because it is a resource that is abundant everywhere, we believe it can save the world,” said the company.
Another concern for the pellets is that the material is still partly made of plastic, polymer resin, a liquid plastic that hardens to create a thick, durable, and glossy coding.
Despite having plastic properties, the company claims that Limex pellets have higher “recycling efficiency” than conventional plastic. In addition, it will upcycle, and recycle, post-consumer Limex packaging instead of disposing of them in landfills.
“TBM will promote the resource recycling of Limex by cooperating with domestic and overseas partner companies,” the company adds.