How Australia’s Go for Zero makes sustainable shopping easier

Kaycee Enerva

Kaycee Enerva


Australian online eco store Go for Zero is on a mission to stop plastic at its source. Through an online marketplace, the company seeks to make sustainable shopping easier for consumers by making nontoxic and plastic-free products convenient and accessible.  

Based on Queensland’s Sunshine Coast, the marketplace offers a selection of more than 2000 products from 104 Australian-owned brands, which the company says it has researched, tested, and proven to be toxin- and plastic-free.

Some sustainable brands featured in the eco store include Love Beauty Foods, Woohoo!, Noosa Basics, Ever Eco, and its own homegrown brand.

The company also shares knowledge with consumers on plastic and toxin-free living through emails, social media, and blogs. 

Ellie Degraeve, founder of Go for Zero, said that the company seeks to bring positivity to an otherwise “daunting conversation” around climate change and give people tools to make a difference through sustainable living. 

“We are creating a new normal, where business is a force for good and drives positive social change,” said Degraeve.  “For consumers, it’s not only possible to find affordable alternatives to plastic, but with us, it’s easy and fun.”     

The company also help businesses to improve their packaging, making it plastic-free. 

“it’s amazing that sometimes business owners are often willing but don’t know about alternatives,” she added.

According to Degraeve, everything the store offer and use are toxin-free and zero waste – even the tape used to pack orders.

“Others claim to be sustainable while still stocking plastic-packaged goods – but to rid the world of plastic, we need to cut it off at its source,” she explained.  “I think you need to be bold and be true to your vision when you start an innovative business, and I hope others with ideas like mine see this success and take strength from it.”   

Go For Zero has shipped more than 42,500 since its launch in 2018.

Kaycee Enerva

Kaycee Enerva

A digital content manager based in the Philippines, Kaycee Enerva has written for multiple publications over several years. A graduate of Computer Science, she exchanged a career in IT to pursue her passion for writing. She's slowly practicing sustainability through period cups, and eating more plant-based food.