Ecostore launches “No Laundry Day” to save 107 million litres of water

Karen Pham

Karen Pham


Ecostore, a New Zealand-based brand selling sustainable consumer goods, unveiled “No Laundry Day” last month to encourage Kiwi households to reduce the amount of washing.

Through this campaign, Ecostore aims to prevent more than 107 million litres of water from going down the drain. It could also conserve enough energy to power 195 Kiwi families for a year.

Pablo Kraus, CEO of Ecostore, believes that doing little bits of good and making small changes will help to embrace sustainable living sets off ripples that accumulate over time.

“By embracing No Laundry Day and adopting smarter laundry practices, not only can we positively impact the planet, but we can also free up time for more important things in life,” added Kraus.

“Our laundry habits have a profound effect on the environment. By being more mindful about how we wash our clothes and using products that minimise their environmental impact it means we can still get the washing done, but in a better way. Collectively we can create a significant positive change.”

Here are some recommended practices from the brand to change your laundry habit:

  • Wait until you have enough clothing for a full load instead of washing multiple small loads.
  • Try to reuse objects rather than washing them.
  • Make a weekly commitment to wash one less load of laundry.
  • Save warmer washes for heavily soiled garments and use lower temperatures for normal washes. As a result, less power will be used.
  • Consider 3X Concentrated Washing Liquid from Ecostore when choosing concentrated washing supplies.

Annually, people use around 39 billion litres of water for laundry. Specifically, Kiwis spend more than 312 million hours doing laundry.

Karen Pham

Karen Pham

Karen Pham is a marketing and branding enthusiast with a major in legal English. Based in Ho Chi Minh City, she is a contributor to Viable.Earth.

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