Ecostore – the New Zealand sustainable body care and home cleaning products maker – has partnered with supermarket chain New World’s Little Garden range to run an ‘Upcycle and Plant’ competition.
The company is encouraging families to repurpose their empty Ecostore containers into planter pots for New World Little Garden seedlings – encouraging it as a school holiday activity.
Creative Kiwis will have a chance to win one of three $499 family experience vouchers, such as educational tours, zip-lining, or sailing, all supporting local businesses, with their artistic planters.
Ecostore uses plastic containers made from a combination of locally sourced recycled plastic and sugarcane, which absorbs carbon dioxide as it grows. The company has prevented 7676 tonnes (and counting) of carbon from entering the atmosphere since switching to sugar plastic in 2014.
Any Ecostore container can be decorated and filled with New World Little Garden seedlings to upcycle and win.
Ecostore was founded by Malcolm and Melanie Rands in 1993 in a small ‘eco village’ community in Northland, New Zealand. Four years later, they opened a store in Auckland city offering refills and bulk products before growing to a point where they could start to supply supermarkets.
The Kraus family became involved with the business in 2003 and took full ownership in 2015, with Pablo Kraus now the CEO.
Starting out making household cleaners, the brand now manufactures dishwashing and laundry detergents, body care, skin care, baby care, and oral care products at its carbon zero-certified factory in Auckland, New Zealand.
- The Ecostore competition is open until October 16, with the winners being announced on October 18.
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