New Zealand supermarket chain Countdown has launched a range of collectible Bricks for the festive season – and once again this year, they are made from 100 per cent recycled plastic.
The collection comprises statues of some of Aotearoa’s ‘unsung heroes’ and allow collectors to create their own distinctively Kiwi farm using Countdown Bricks, given away to customer shopping in store and online.
The figurines are modelled on actual growers and farmers supplying Countdown stores across the nation.
For every full $30 that customers spend in-store or online, customers will receive one pack until December 25 – or while supplies last – with 40 packs to collect. To spice it up further, just 100 copies of the rare Golden Sheep have been made.
Countdown is well aware of consumer concerns about sustainability and negative publicity surrounding plastic collectibles in recent years across the Tasman (where the company’s parent Woolworths is headquartered).
“We know most of our customers will enjoy collecting Countdown Bricks Farm Packs, but for those who don’t want to collect, we’ll have donation boxes in store so that unwanted bricks can be passed on to the store’s chosen charity to be loved by someone else,” says Brid Drohan-Stewart, director of brand at Countdown.
As with last year, Countdown Bricks Farm has received certification from Environmental Choice New Zealand. The collection is made entirely from recycled plastic, giving new life to items like used swimming goggles, luggage handles, and refrigerator parts that would otherwise end up in landfills.
He says the Countdown Bricks Farm collectibles make for a free, sustainable addition to toy boxes across the country – and the theme helps Kiwi kids learn more about where their kai comes from and the people who make it happen.