Australian start-up Zero Co has launched a new range of body products and encouraged Aussies to join in untrashing the planet by making small changes in their daily life.
According to Zero Co, the beauty industry has contributed significantly to the plastic problem in Australia, with more than 179 million single-use plastic bottles of shampoo, conditioner, deodorant and skincare each year.
With the ambition of eliminating single-use plastic, Zero Co has introduced its zero-waste refill model and a new range of products including shampoo, conditioner, body lotion and roll-on deodorant.
The company has engineered the Pouch Recovery Machine to help clean and sanitise used refill pouches that are returned by its customers, then the pouches will be sent to others after being cleaned. Zero Co thinks that this refill model allows for zero waste over the customer’s lifetime and reduces its footprint.
“We need to move towards a circular economy and, by adopting habits or consuming brands that support this movement, you are actively choosing to protect our planet and minimise your footprint.” said Mike Smith, founder of Zero Co.
The body products, which are developed with the help of Dr Kate Forbes, the ex-global head of product at Aesop, are free from silicones, parabens and EDTA.
“The innovative pouch cleaning solution that Zero Co has developed has allowed us to create these products in the liquid format that makes it easy for our customers,” said Forbes.
“It has been incredibly difficult, but the team have been persistent in creating products that leave no barrier to entry for the sake of planet-friendly.”
The start-up said that more than 57,000 customers started to adopt the zero-waste refill model after successfully expanding the home-cleaning category.
“Our community has demonstrated the significant impact individuals can have on a massive, global problem,” added Smith
“Thanks to their support, in the last year and a half, we have removed the equivalent of 803,083 water bottles worth of rubbish from oceans and beaches by funding cleanups around Australia. And, thanks to our incredible Pouch Recovery Machine, we’ve stopped the equivalent of 789,325 water bottles worth of rubbish from ending up in landfill.”
Aussies can access Zero Co’s new body range including shampoo, conditioner, body lotion, roll-on deodorant, hand wash (new fragrance) and body wash (new fragrance) via the company website.
