L’Occitane promotion converts returned beauty bottles into wind jackets for kids

Robert Stockdill

Robert Stockdill

Ten empty beauty bottles can be exchanged for a wind jacket for children in need in a sustainability initiative launched by L’Occitane in Hong Kong.

In a project dubbed #10BottlesChallenge, L’Occitane is inviting its customers to bring 10 empty plastic beauty containers into one of its stores – enough plastic to convert into a wind jacket. 

The bottles should be intact, cleaned and dried before being dropped in a collection box at any of the company’s stores across Hong Kong. The bottles can be from any brand, as long as they are empty and skin, body or hair care-related. 

A L’Occitane spokesperson says the company aims to collect 5000 bottles which would allow it to make jackets for 500 kids for the children of Po Leung Kuk. 

L'Occitane promotion converts returned beauty bottles into wind jackets for kids

The rPET jackets will be made by V Cycle, a social enterprise committed to promoting local recycling, which will accept the bottles, after they are collected by transport partner Kerry Logistics in a truck decorated with the message “MakeEarthGreenAgain”.

And the program is about more than jackets: workshops will be arranged for Po Leung Kuk students from kindergarten-cum-nurseries and residential children, so children can learn environmental protection, waste reduction and understand the importance of protecting the Earth.

In a parallel promotion, participating consumers can collect points for contributions, which can be exchanged for a recycled plastic picnic mat at the rate of 34 empty shampoo bottles for one mat. The mats are also being given away with purchases of HKD2000 or above via L’Occitane’s website. 

The campaigns run from now until August 9.

Robert Stockdill

Robert Stockdill

Robert Stockdill is a content writer with more than 30 years of experience in five countries. His style has built upon award-winning success in news and features in the print media to leadership in digital communication, spanning news websites, social media, magazines, brochures, and contributing to books. Recognising the devastating impact of consumer behaviour on the planet and wanting to help make a difference Robert launched Viable.Earth as a platform to celebrate positive contributions by brands, companies and individuals towards reducing environmental impact and improve sustainability – especially in the fields of fashion, beauty, food, lifestyle, and transportation.

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