Lip balm cases from Ethique can be tossed in your garden after use

Robert Stockdill

Robert Stockdill

Around 200 million lip balm tubes end up in landfills every year – a problem zero-waste beauty & lifestyle brand Ethique wants to bring to an end. 

Ethique added lip balms to its range of plastic-free products to coincide with World Earth Day this month, launching them first in Australia and New Zealand ahead of a worldwide release this year, and online

The new balms are packaged in 100-per-cent plastic-free, twist tubes lined with plant wax that can be composted at home – or dropped in a garden – when their use is at an end, the nutrients used in the packaging returned to the earth. 

“Discarded plastic lip balm tubes are a common find on beaches around the world,” according to Ethique founder and environmentalist Brianne West. 

“We buy almost 200 million every year and unfortunately, whilst some of them may be recyclable, statistically the vast majority will not be. This means that almost every lip balm tube ever made will still be on the planet somewhere. 

“So I have wanted to come up with an alternative for a long time, but finding quality cardboard tubes with the right lining has been difficult.”

Lip balm cases from Ethique can be tossed in your garden after use

The range features five options, all crafted with a blend of 100-per-cent naturally derived ingredients including Moringa oil, castor oil, cocoa butter, jojoba oil, and candelilla wax. 

Ethique sources its ingredients from fairly traded, sustainable ingredients sourced from farming cooperatives run predominantly by women in Rwanda and Samoa. 

Ethique makes concentrated hair, face and body bars, sold by 4000 retailers across more than 22 countries.

Robert Stockdill

Robert Stockdill

Robert Stockdill is a content writer with more than 30 years of experience in five countries. His style has built upon award-winning success in news and features in the print media to leadership in digital communication, spanning news websites, social media, magazines, brochures, and contributing to books. Recognising the devastating impact of consumer behaviour on the planet and wanting to help make a difference Robert launched Viable.Earth as a platform to celebrate positive contributions by brands, companies and individuals towards reducing environmental impact and improve sustainability – especially in the fields of fashion, beauty, food, lifestyle, and transportation.

1 comment

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    To be honest that was really awesome. I really love and appreciate the people who have the same mindset as you. People who not only think to become successful in life but also think the effect of their actions in our environment.


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