Ethique donations to impactful charities and organisations top $2 million

Karen Pham

Karen Pham


Global sustainable beauty brand Ethique has made donations of $2 million to more than 700 organisations – and is on track to give away $10 million by 2026. 

Along with providing support to organisations and individuals addressing environmental and social issues, the brand has also launched the Ethique Foundation – a registered charitable trust receiving funding from the Ethique business.

The foundation’s lead partners are Mission Blue and the Eden Reforestation Project. While Mission Blue mainly works on protecting oceanic fragile ecosystems, Eden Projects focuses on preserving green forests with local communities.

In addition, the Ethique Fellowship – the Ethique Foundation’s champion project – will provide female leaders with financial, educational, and network assistance to help them solve the world’s most pressing social and environmental issues as well as create impactful change.

“It has long been a dream of mine to establish the Ethique Foundation – I passionately believe that businesses can create long-lasting, positive change and as such, it is our responsibility to do so,”  said Brianne West, founder and CEO of Ethique.

“Working alongside philanthropy advisors we realised that the way to have true, lasting impact is to narrow our focus and build deeper, longer-lasting partnerships with fewer organisations. With the launch of the foundation, we will do just that – and our intention is to donate another $10 million by 2026.”

Since the brand was founded nine years ago, Ethique donations have included 2 per cent of profits. The company has also been placed as a ‘Best for the World B-Corp’ for the fourth year in a row and has offset 120 per cent of its carbon emissions – a significant achievement for the regenerative beauty industry leader.

Karen Pham

Karen Pham

Karen Pham is a marketing and branding enthusiast with a major in legal English. Based in Ho Chi Minh City, she is a contributor to Viable.Earth.