US footwear company Skechers has launched Our Planet Matters, a new recycled collection with nonprofit organisation The Nature Conservancy.
Through a multi-year commitment, the company has pledged to contribute a minimum of $800,000 to help fund the organisation’s environmental projects, such as global reforestation.
“As a global lifestyle brand, we have a wonderful opportunity to encourage consumers of every age to become more environmentally conscious in their daily lives,” said Michael Greenberg, president, Skechers. “Our Planet Matters is a natural step in that direction.”
The new collection uses recycled cotton, polyester, rubber, EVA, and TPU. At the same time, each style will indicate the recycled material used to provide consumers with information about their purchases.
The company also mentioned that it designed the new collection to be durable and washable to extend the footwear’s lifespan.
Jennifer Hoyer, global director for The Nature Conservancy, says the planet is facing a climate and biodiversity crisis, “but we have the power to change the future, one step at a time”.
“Together with partners like Skechers, we can inspire millions of people around the world to take action for the planet because our lives depend on it,” said Hoyer.
Since 2016, the company has used recyclable cartons, soy- and water-based ink, recyclable foot forms, and tissue paper amounting to a 99-per-cent reduction in plastic meeting the Forest Stewardship Council (FSC) standard for responsible sources. In addition, the company ensures that its materials are FSC-certified, recycled, or ethically harvested.
