New York City-founded fashion label Harleen Kaur is in the process of converting zero-waste products by using Oeko-Tex fabrics and making an effort to source more sustainable alternatives to all of its fabrics, trims, and packaging.
Realising the importance of sustainable fashion in protecting the environment, the company was founded with the goal of providing Indian-style eco fashion clothing in New York, something no-one else had thought of before.
Eco – friendly sources of raw materials are difficult to find for today’s garment industry, however, the company strives to create products that are environmentally friendly, good for users, and deliver great product experiences.
“While these are baby steps, we’re excited to keep expanding our business with more eco-conscious standards throughout the future, especially in an Indian fashion industry where sustainability and ethical practices aren’t addressed often enough,” said founder Harleen Kaur Chhabra.
Kaur Chhabra has spent several years working with fashion brands in New York and has desired to harmonise her diversity of culture including American, Punjabi and Thai to create unique, versatile and sustainable clothing as well as make the brand more approachable.
Since production is kept local, all the clothing is produced in small batches to ensure customer orders are turned around quickly. Besides its commitment to Oeko-Tex certified fabric materials, Karleen Kaur turns fabric scraps into pocket squares, headbands – and more recently face masks – to limit waste during the manufacturing process.
The company also wraps each garment in packaging made from Bio-Cassava, which is compostable and biodegradable.