European appliance brand Beko has launched seven eco-friendly appliances to help consumers reduce their impact on the planet.
The sustainable products, unveiled during the brand’s virtual showcase last month, include a washing machine, dryer, oven, refrigerator, tumble dryer, coffee maker, and dishwasher. These appliances use recycled materials such as fishing nets, PET bottles, coffee residue and eggshells.
Hakan Bulgurlu, CEO of Arçelik, Beko’s parent company, said the company is aware of its responsibility to protect the environment.
“Our sustainability goals and our leading efforts in sustainable innovation are two parts of the same, closely related whole,” said Bulgurlu. “With a range of environmentally friendly Beko appliances that we are introducing today, our customers can now make their homes more sustainable.”
Beko shared a recent survey conducted among 1800 people in Europe on people’s attitudes and perceptions about sustainability. The study showed that a vast majority (88 per cent) of those surveyed felt it was their responsibility to minimise energy and waste consumption and practice sustainability at home by recycling.
Moreover, an average of 84 per cent of respondents believes that owning sustainable home appliances is essential to leave a positive impact on the environment.
“Our goals in sustainability and our leading efforts in innovation are two great parts of the same whole. Their evolution depends on each other. It is up to us to find better, more environmentally conscious ways of conducting our lives. With a series of eco-friendly Beko appliances, customers can now fully equip a sustainable home,” Bulgurlu added.
Beko is the global home appliances brand of the Arçelik Group and belongs to Koç Holding, one of the largest conglomerates in Europe.
