Australian supermarket Woolworths has added Yay! Foods’ marinated plant-based feta in its vegan cheese range. The launch comes as the demand for plant-based dairy alternatives in the country continues to rise.
According to a recent report, Australia’s vegan alt-cheese market is projected to increase by 6.36 per cent CAGR (Compound Annual Growth Rate) by 2025. At the same time, the growing consumer trend for plant-based products is driven by an inclination toward a healthier lifestyle, animal welfare, and increased awareness of climate change.
“We were approached directly by Woolworths because their team recognised our brand as one of the best vegan cheese products on the market,” recall Yay! Foods co-founders, sisters Nergiz Yuksel and Nalin Arileo.
The pair established the brand in 2017 after attending their first market event in their hometown. Nalin has been a dedicated vegan for five years, while Negriz was recovering from a health scare that made her rethink her dietary choices and embrace plant-based food.
“When we first went vegan, it was a little difficult for our family to understand the reasons why,” shared the sisters. “As Turkish Australians, we grew up eating dairy-based feta cheese. Dishes like borek and feta stuffed pastries formed part of our culinary traditions at home. “
Handmade in Melbourne, the plant-based cheese is made from tofu, coconut oil, and lemon juice seasoned with garlic and rosemary; according to the company, it tastes and feels like conventional dairy-based feta because of its smooth, creamy texture.
In addition, the products’ jars are completely recyclable to help reduce plastic waste.
“We’re extremely proud of the product and can’t wait for Woolworths shoppers to try it,” the duo concluded.
Yay! Foods plant-based feta is available in select stores across Victoria and NSW.