Vow Group, a cultivated meat manufacturer, is seeking approval from the trans-Tasman food regulator Food Standards Australia New Zealand, (FSANZ), to sell cultivated quail meat products.
The initiative marks a milestone for the alternative protein industry, which is seeking to reduce the impact of farming on the environment and address the rising demand for protein from alternative sources.
Once the application is approved, Vow will become the first company to receive approval for a cultivated meat product in Australia and New Zealand, contributing to finding complementary solutions for the expanding protein demands of the world.
Cultivated meat – also known as cultured meat – provides customers with safer and more sustainable food choices. It is real meat, grown from cells, that does not require the raising and killing of an animal. By 2030, the worldwide value of the cultured meat market is predicted by consulting company McKinsey & Company to reach $25 billion.
Thomas King, founder and CEO of Food Frontier, said the advancements in Australian food production will guarantee that Australia stays at the forefront of food innovation worldwide.
“Australia should be really proud of our scientists and start-ups. We punch above our weight in science and technology, and we have a world-class regulatory system to ensure novel foods are thoroughly assessed for safety,” added Thomas.
After first pitching for seed funding at Food Frontier’s first event in 2019, Vow is now expanding production of cultivated quail meat in preparation to launch products onto the market.
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