Bega Group, the Australian food and drink brand, has announced that all of the bottles for its flavoured milk and iced coffee lines will be made from 100 per cent recycled plastic – which can also be recycled multiple times after use.
To help fulfil the goals of Bega Group’s Planet Pledge for sustainable packaging, the brand has determined that by 2025, half of its products will be packaged in recycled materials, and all its product line will become reusable, recyclable or compostable.
Customers can already find the 1.5-litre bottles of the Juice Brothers, Dare Iced Coffee, Big M, and Dairy Farmers Classic at shops, while Farmers Union Iced Coffee and Masters will be available starting in May and July of this year, respectively.
Darryn Wallace, executive GM of Bega Dairy and Drinks, says the company is “pleased to be doing our bit to contribute to a more circular economy for Australia”.
“About 82 per cent of Bega’s packaging is already reusable, recyclable or compostable and the launch of rPET will contribute to our packaging targets further by significantly reducing the amount of virgin plastic we use as a business in line with the Apco packaging targets,” he said.
In addition, the Juice Brothers brand has become Carbon-Neutral Certified with its 1.5 litre bottle product range. This certification is in line with Beta Group’s goal of cutting its carbon emissions by 40 per cent in 2030.
The 100 per cent recycled and recyclable plastic bottles from The Juice Brothers made it to the final list in the ‘Sustainable Packaging Design of the Year’ category at this year’s Australasian Packaging Innovation & Design Awards.
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