Australia-based brand Zero Co has unveiled Foreverfill, the world’s first paper-based refill system for home cleaning and personal care products.
Made with 97 per cent less plastic than other brands, this launch is the game-changer for the industry and transforms the daily routine into global change.
Customers can now use their Zero Co products, recycle them at home and no need to return the used pouches to the brand.
Mike Smith, founder of Zero Co, emphasises that the brand’s goal is to “untrash the planet”.
“Zero Co exists to solve the global waste problem, so we’re not afraid to challenge our assumptions and pivot when facts demand it,” added Smith.
“With Foreverfill, we’re setting a new standard in sustainability, pushing boundaries to create solutions that truly impact our planet. This complete reimagining of our personal and home care range helps people reduce waste at home while funding ocean cleanups. It’s not just an improvement – it’s a revolution in how we address the plastic problem”.
Additionally, Zero Co has collected more than 45 million water bottles from waterways worldwide since 2020 as part of the 10-for-1 promise. They aim to reach 100 million bottles.
Every sale of its sustainable home cleaning and personal care products funds the ocean, river and beach clean-ups worldwide.
- Recommended reading: Coming for the throne: Zero Co launches new toilet paper, targeting Who Gives A Crap.
