The recycling and rewards platform Trashie has partnered with the footwear, accessories and apparel company Steve Madden to offer its Take Back Bag and recycling infrastructure to Steve Madden customers.
This partnership demonstrates the increasing popularity of circularity and sustainable behaviour across the US.
Trashie’s Take Back Bag is available for $20 on the Steve Madden website. Customers can fill the bag with used clothing and shoes, mail it back to the recycling centre using a pre-paid shipping label, and then get a 25 per cent discount on their subsequent Steve Madden online purchase.
Trashie’s recycling facility ensures each used item finds its next best home, preventing 95 per cent of collected items from being in landfills.
Gregg Meyer, chief sustainability officer of Steven Madden, said the collaboration with Trashie was a key part of the brand’s sustainability journey to create a holistic, circular approach to fashion across our supply chain,” added Meyer.
“Trashie’s innovative platform aligns perfectly with this vision, allowing us to offer our customers an opportunity to responsibly and easily give new life to their used fashion and footwear. We’re eager to see how this partnership will empower our customers and drive positive change in the future.”
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