Inspired by the way a fruit is protected by its peel, the brand has designed a package that can be peeled away, composted, eaten, or dissolved in water after reaching the end of its life. It is made from potato skins instead of plastic.
While GoneShells is still in a prototype stage, Tomorrow Machine says that so long as the packaging does not degrade, it retains its original bottle shape and structure.
Anna Glansén, the founder of Tomorrow Machine, explained that the potato-based bottle is the company’s attempt to protect food but make its packaging disappear after use.
There are now many types of packaging contributing to environmental pollution or global warming. Tomorrow Machine is continuing its innovation path, working also on other packaging solutions to solve the issue.
- Recommended reading: Great Wrap creates a potato peel-based cling film alternative.