In Hong Kong, Nespresso has shown its dedication to sustainability by presenting Re:farm – a program that lets customers see the process of making a new life for coffee, from capsule to cup to the dining table.
Customers can witness how an on-site recycler separates coffee capsules from the coffee grounds and recycles the aluminium to make second-life products.
On the other hand, the composter transforms wasted coffee grounds into rich nutrients that will be used to bring life to new produce.
Re:farm also offers customers the opportunity to try delicious microgreens and herbs featured in specially designed menus available at participating restaurants.
With this real-eye experience, Nespresso aims to educate and inspire customers about circularity, in which we can repurpose end-of-life materials as resources rather than waste.
To release Re:farm, Nespresso coffee partnered with shopping centre K11 Musea and Common Farms, a Hong Kong indoor agri-tech farm, and supported the sustainability goals of parent company Nestlé SA.
Through Re:farm, Nespresso strives to bring a positive impact to all stakeholders, from farmers and business partners to consumers.
This year, the company was certified as a B Corp. Nespresso coffee will keep maintaining its high sustainability standards while doing business responsibly and transparently.
- Recommended reading: Nespresso rewards sustainability SMEs and startups with StartCup challenge.
