Nespresso reveals the sustainable circular journey of making coffee – from capsule to cup to table

Karen Pham

Karen Pham

Nespresso

In Hong Kong, Nespresso has shown its dedication to sustainability by presenting Re:farm – a program that lets customers see the process of making a new life for coffee, from capsule to cup to the dining table.

Customers can witness how an on-site recycler separates coffee capsules from the coffee grounds and recycles the aluminium to make second-life products. 

On the other hand, the composter transforms wasted coffee grounds into rich nutrients that will be used to bring life to new produce.

Nespresso reveals the sustainable circular journey of making coffee – from capsule to cup to table
Source: Nespresso

Re:farm also offers customers the opportunity to try delicious microgreens and herbs featured in specially designed menus available at participating restaurants.

With this real-eye experience, Nespresso aims to educate and inspire customers about circularity, in which we can repurpose end-of-life materials as resources rather than waste.

To release Re:farm, Nespresso coffee partnered with shopping centre K11 Musea and Common Farms, a Hong Kong indoor agri-tech farm, and supported the sustainability goals of parent company Nestlé SA.

Through Re:farm, Nespresso strives to bring a positive impact to all stakeholders, from farmers and business partners to consumers. 

This year, the company was certified as a B Corp. Nespresso coffee will keep maintaining its high sustainability standards while doing business responsibly and transparently.

Karen Pham

Karen Pham

Karen Pham is a marketing and branding enthusiast with a major in legal English. Based in Ho Chi Minh City, she is a contributor to Viable.Earth.

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