In partnership with local environmental enterprise V Cycle, IPSA Hong Kong has contributed to reducing plastic waste by launching eco-friendly umbrellas made from recycled plastic bottles.
The company has given away 550 upcycled umbrellas to customers as gifts in order to demonstrate the brand’s commitment to recycled materials and support a greener beauty lifestyle. The project has saved 7975 plastic bottles from waste.
Besides giving a second life to plastic, partner V Cycle provides job opportunities for the elderly by hiring them to pick waste for sorting and cleaning. The umbrellas were made from textiles produced from shattered clean plastic.
The brand also designed an umbrella tag to introduce the project, to raise customer awareness of the local circular economy and guide them to a more sustainable future.
With a commitment to preserving the Earth’s health, IPSA applies minimalist design aesthetics and zero-waste principles, which means its products use less plastic-based packaging and uncoated labels.
IPSA is a skincare company from Hong Kong with a mantra of “starting from the ‘simple but not simple’ skin care aesthetics”. The brand focuses on improving skin metabolism, encouraging the vitality of self-beautification, and cultivating beautiful skin.
- Enjoy reading about umbrellas made from recycled plastic? In Timor-Leste, seven discarded plastic bottles can be turned into a school uniform.
