In a move towards greater transparency, Ikea has created a global wood supply map online that displays where all the wood materials in its products are sourced.
The furniture retailer says it uses wood more than any other material, and in an industry-first, uploaded all of the 45 suppliers from which it sources its timber.
“People are curious to know more about how we work,” said Ulf Johansson, global wood supply and forestry manager at Ikea.
“By becoming more transparent about our use, we want to lead by example, as well as share our progress, the learnings, and challenges we face along the way”, said Johansson.
The map includes information about the wood species, regions where it comes from, the volumes harvested and how Ikea works to improve forest management across markets.
And as an initiative to take people “behind the scenes,” the map also includes details on how the company uses the material and why it plays a significant role in its goal towards becoming a circular business by the end of this year.
“Wood is a fantastic material that is durable, renewable and recyclable and essential for our transformation,” added Fredrika Inger, MD at Ikea.
“Our customers very much appreciate it as it often allows for your creativity.”