Cotton On cottons on to paperboard gift cards

Karen Pham

Karen Pham

Cotton On / Facebook

Cotton On, one of the largest fashion retailers in Australia, has worked with Thames Technology to switch to environmentally friendly paperboard gift cards in place of plastic ones.

One of the world’s most environmentally friendly paper mills has used a superior sustainable paperboard to create the new gift card. There is no use of fossil fuels in the process of making paperboard.

Cotton On cottons on to paperboard gift cards

In place of chips, the cards have bar codes making them fully recyclable after use.

Steve Andrinos, Apac regional GM of Thames Technology’s parent company, Paragon ID, said the company would work closely with the Cotton On team to start the process of producing and distributing the gift cards to the various stores globally.

Cotton On, which has more than 1500 stores across 18 countries, is one of the first Australian retailers to switch from traditional PVC card materials to sustainable paperboard gift cards. 

Thames Technology distributes gift cards to their stores in many different countries including Australia, New Zealand, Malaysia, Singapore, USA, South Africa, Hong Kong, Thailand, Brazil, Namibia, and Botswana.

The company is committed to offering a range of cards made from environmentally friendly materials – not just paper but also recycled PETG, recycled PVC, Bio PVC and wood. The latter is made from cherry wood. Each card is unique due to having its own individual grain structure, surface and colour pattern.  

Karen Pham

Karen Pham

Karen Pham is a marketing and branding enthusiast with a major in legal English. Based in Ho Chi Minh City, she is a contributor to Viable.Earth.

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