Clean Conscience launches eco-friendly laundry pods

Irene Dong

Irene Dong

Clean Conscience

Sustainability-focused FMCG company Clean Conscience has introduced its eco-friendly laundry pods to celebrate World Environment Day. 

Originally founded in the UK and currently headquartered in Singapore, Clean Conscience specialises in producing eco-friendly hygiene products for homes, self-care and pets. 

The pods feature two variants – Odour Care and Hypoallergenic – and are formulated to be kind to the skin, with no added paraben, triclosan or formaldehyde, according to the brand. They are also certified with Safe Cosmetics Australia’s standards. 

Clean Conscience launches eco-friendly laundry pods

“Clean Conscience’s patented technology offers powerful cleaning performance while being kind to the environment,” said Lisa Ti, co-founder of the company. 

“Consumers have the option of Odour Care pods that have a powerful cleaning capability with a stronger scent, or Hypoallergenic pods that are also powerful at eliminating dirt but are certified allergy safe and especially gentler on sensitive skin and clothes (for example, baby clothing).”

The brand says the laundry pods are put in a plant-based inner bag that is 100 per cent compostable, as well as are easily biodegradable – (including the PVA film) – with no need to unwrap before using. 

Clean Conscience launches eco-friendly laundry pods

Each washing pod is designed with a heart shape and two petal-shaped chambers containing stain-removing enzymes and non-toxic surfactants that are effective and less destructive to the environment.

Additionally, the all-in-one formula helps consumers prevent buying extra products such as fabric softeners, stain removers and fragrance boosters. 

“Our goal at Clean Conscience is to make eco-friendly products a household commodity,” Ti added. 

“We do our best to make better choices towards a brighter future for the next generation. It’s less about one person being an environmentalist or eco-warrior and more about everyone doing their part by taking small, positive steps to live more sustainably.”

Irene Dong

Irene Dong

Irene Dong is a graduate of Ho Chi Minh City University of Foreign Languages and Information Technology with a major in international relations, specialising in public relations, communications, and media. An aspiring writer she has a passion for fashion, sustainability, and languages.

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