Barbie launches first doll collection made from recycled plastic
Global toy company Mattel has unveiled its first Barbie doll collection made from recycled “ocean-bound” plastic. The launch is in line with the company’s goal to use 100-per-cent recycled, recyclable, or bio-based plastic materials across all its products and packaging by 2030. The new sustainable doll line, Barbie Loves the Ocean Collection, includes three dolls whose bodies are made from 90-per-cent recycled ocean-bound plastic parts, and accompanying playset and accessories made from 90-per-cent recycled plastic. “This Barbie launch is another addition to Mattel’s growing portfolio of purpose-driven brands that inspire environmental consciousness with our consumer as a key focus,” said Richard Dickson, President and COO, Mattel. According to Dickson, the company is dedicated to advancing its goal and lending its global platform to create a better world for kids by focusing on inclusion and diversity, equal opportunity, and sustainability. “At Mattel, we empower the next generation to explore the wonder of childhood and reach their full potential. We take this responsibility seriously and are continuing to do our part to ensure kids can inherit a world that’s full of potential, too,” he added. Lisa Mcknight, Senior Vice President and Global Head of Barbie & Dolls, says the company is passionate about leveraging the scope and reach of its global platform to inspire kids to be the change they want to see in the world. “Our 62-year legacy is steeped in evolution, as we consistently drive forward initiatives designed to reflect better the world kids see around them. Barbie Loves the Ocean is a prime example of sustainable innovations we’ll make as part of creating a future environment where kids can thrive,” said Mcknight. The Barbie Loves the Ocean Program is just one of many launches that supports Mattel’s corporate goal to use 100-per-cent recycled materials by 2030. Other efforts include the recently launched Mattel Playback, a toy takeback program designed to retrieve and reuse materials from old Mattel toys for future products and Drive Toward a Better Future, the company’s product roadmap to use recycled material for all Matchbox die-cast cars, playsets, and packaging.
