Footwear brand Ugg has introduced its AW21 ‘Icon-Impact’ Collection featuring low carbon impact materials. The sustainable Ugg range reimagines its signature items into three more sustainable pieces – UggPlush, UggCycle, and SugarSole.
UggPlush is made from a blend of reclaimed wool and Tencel Lyocell, a viscose derived from responsibly harvested wood pulp from FSC-certified trees that is processed in a closed loop system where 99.7 per cent of chemicals and water are recovered and reused.
“Reclaimed wool makes up almost 99 per cent of the wool we use in our entire footwear line, and is a great way to optimise natural, animal-derived resources to make sure they are used to their fullest capacities,” the company said in a statement.
Using the same natural blend, the UggCycle features a polyester backing made from recycled plastic bottles. As much as two PET bottles are re-used for each pair of shoes, diverting more than 350,000 plastic bottles from landfills.
Meanwhile, the sustainable Ugg range’s SugarSole is made from sugarcane, replacing petroleum-based materials.
According to Ugg, Icon-Impact has reduced its greenhouse gas emissions by 708 tonnes, decreased its energy usage by 39 per cent, and saved more than 812 million litres of water, compared to virgin sources.
“Since we joined the United Nations Global Compact (UNGC) in 2016 and committed to a number of Sustainable Development Goals, we’ve been striving to do better and continue to move forward in our sustainability journey,” the company said.
Ugg aims to have 65 per cent of its footwear products featuring recycled, repurposed, regenerated (plant-based), renewable (bio-based), or certified/preferred natural materials, by 2027.
The company is one of many fashion companies around the world releasing sustainable lines in response to surging consumer pressure.
4 comments