Sustainable luxury? Net-a-Porter launches new luxury resale service with Reflaunt

Kaycee Enerva

Kaycee Enerva

To offer luxury consumers more circular options, the global online retailer Net-a-Porter has launched a luxury resale service together with tech company Reflaunt.

Net-a-Porter says the collaboration has made trading seamless and convenient for customers, thanks to Reflaunt’s technology that can digitally authenticate pieces. It will also handle everything from collecting the products in the client’s location, photography, pricing and listing, through to shipping.

In addition, clients can receive store credit with a 10 per cent bonus or bank transfer for the sale price once an item sells.

According to a recent study, the resale market is growing 11 times faster than traditional retail and could be worth US$84 billion by 2030, while fast fashion is predicted to be worth around $40 billion.

The new luxury resale platform aligns with the company’s sustainability strategy for 2030, which focuses on finding solutions to achieve a circular and sustainable luxury fashion industry.

“We see re-commerce as a true enabler to tap into greater product longevity by extending the lives of pre-loved purchases,” said Alison Loehnis, president of luxury and fashion, Net-a-Porter.

“This collaboration represents an exciting step in our long-term mission to drive the change at Yoox Net-A-Porter to a more circular fashion ecosystem.”

After debuting in the UK in October, the company plans to expand its “re-commerce” platform to the US, Germany, Hong Kong, and other sites, Mr Porter and The Outnet.

Kaycee Enerva

Kaycee Enerva

A digital content manager based in the Philippines, Kaycee Enerva has written for multiple publications over several years. A graduate of Computer Science, she exchanged a career in IT to pursue her passion for writing. She's slowly practicing sustainability through period cups, and eating more plant-based food.



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