Luxury leather goods brand Mulberry has released its first collection of carbon-neutral bags, inspired by its goal to achieve net-zero emissions by 2035.
The Lily Zero collection is hailed by the brand as entirely carbon-neutral “from field to shop floor”. It features 12 styles from the existing Lily collection, in classic and seasonal shades from neutrals to bright pinks.
The eco-friendly version of the Lily is crafted in the brand’s net-zero Somerset factories, using carbon-neutral leather supplied by a German tannery the brand has been working closely with for more than a decade that measures, reduces, and offsets its carbon emissions.
In addition, a full Life Cycle Assessment has been carried out to determine the range’s total carbon emissions, including material, packaging and transport. The emissions have been offset by the company’s offsetting partner, the World Land Trust (WLT)
Since its foundation in 1989, WLT has funded partner organisations worldwide to create reserves and give permanent protection to habitats and wildlife. To date, the organisation has helped secure more than 2,351,275 acres of threatened habitat in 20 countries.
Thierry Andretta, CEO at Mulberry, said the Lily Zero range “represents another step on our sustainability journey toward increased transparency and our goal of net-zero by 2035”.
“The Lily Zero demonstrates what we can achieve together through working closely with our long-term partners. This reinforces Mulberry’s commitment to a sustainable future, outlined in our ambitious Made to the Last manifesto published last year during our 50th anniversary,” he added.