French fashion label, Lacher Prise, is pursuing sustainability by producing clothing through “slow fashion”.
Slow Fashion is a new movement in Fashion, which considers the resources and processes involved to make clothing, focusing on sustainability. For brands, it involves producing better-quality garments that have a longer lifespan and prioritising the use of recycled, upcycled, or sustainable materials.
The slow fashion brand was launched in 2016 by French native Marine Delmau, who, after watching a documentary on the harmful effects of the fashion industry on the environment, wanted change.
“The conditions of work out there, the lack of hygiene, the insane working hours, the dreadful heat, and the amount of fabric wasted during the production made an impact on me,” Delmau shared with Medium.
“This is why, a few years later, I decided to become an engaged designer, committed to breaking new ground and responding to the need for environmental preservation.”
According to a study, synthetic textile fibres such as polyester or acrylics contain plastic microparticles in addition to harmful products such as detergents. These microparticles contribute to the massive contamination of our oceans, with a pollution rate of 35 per cent.
The brand’s collection is made with green, plant-based fabrics and biodegradable materials such as Modal, a fabric made from beech tree pulp, and Tencel, a natural fabric made from eucalyptus pulp.
In addition, the company also implements fair trade in all stages of its supply chain. It ensures that the raw materials used for production come from certified forests and complies with environmental and labour regulations.
The French label shared that it plans to implement a pre-order system where customers can pre-order a piece to avoid overproduction in the future. It added that it hopes that this system becomes an industry standard and that the planet will be less polluted with unsold clothing.
