Sustainable eyewear brand Good Citizens has launched a range of fashionable carbon-negative sunglasses.
The company has collaborated with C2Zero – a carbon emission disruptor – to create a unique and eco-friendly eyewear accessory, which is produced with fewer carbon emissions into the environment.
“C2Zero is offering a smart, traceable solution for businesses like ours to lock away carbon and force big polluters to rethink their process to reduce their carbon footprint,” said Nik Robinson, founder of Good Citizens Eyewear.
Going against the norm in which large corporations take emission allowances for their overwhelming contribution to greenhouse gas emissions, for every pair of sunglasses sold, C2Zero locks 10kg of carbon away in its digital CEDO vault. The company can track them using Mastercard’s Provenance blockchain technology.
“With every Emissions Allowance we lock away that is 1 tonne of emissions that won’t be released into the earth’s atmosphere,” explained Dr Roger Cohen, the founder of C2Zero. “If we are going to limit global warming to 1.5 degrees, we need to lock away every tonne we can.”
Robinson hopes customers are encouraged to protect the environment and help stop the world’s biggest pollution challenges by purchasing a pair of Good Citizen sunglasses.