H&M-owned fashion label, Cos, has opened a new sustainable concept store in Biblioteksgatan, Stockholm – its largest retail store to date.
The company said the new concept is part of the brand’s ambition to create fully circular store environments, incorporating spatial techniques, “playfulness with light”, and “engagement of the senses” to create a vibrant yet intimate atmosphere.
In addition, the store will feature several sustainable materials and fittings as part of the brand’s goal to reduce carbon emissions while maximising the lifecycle of all its interiors.
“Bringing our new store concept to life has been a brand-wide effort – developed by our talented team of in-house designers and supported by sustainability, interiors and built environment specialists,” said Lloyd Goldby, global head of growth at Cos.
The new concept, the company said, will use 66 per cent more recycled materials than the original Cos store design. Several sustainable features include a fully circular flooring system, 30 per cent recycled aluminium rails, 100 per cent recycled polystyrene mannequins in place of fibreglass, and the removal of carbon dioxide-heavy concrete fittings.
Spanning over two floors, the 566sqm space will also display a curated selection of sculptures and paintings by international artist Liselotte Watkins, known for her vintage aesthetics and the use of antiques to create art that celebrates womanhood.
“Whether through endlessly recyclable material or by reallocating store material in new openings, our new concept is a huge step towards becoming a more conscious brand, and we are excited to introduce it to more markets in the future,” added Goldby.