Conscious Simplicity: lingerie label Bendon launches recycled range

Robert Stockdill

Robert Stockdill

Bendon, the New Zealand-headquartered lingerie label, has released a range of underwear made from recycled nylon and fishing nets. 

Branded Bendon Conscious Simplicity, the clothing uses certified recycled materials, including foam cups made from 100°/4, recycled polyester fibres. Bendon says the textile construction of the foam makes for a super lightweight, breathable, sweat-wicking and antimicrobial bra compared to regular PU foam cups – and there is little to no risk of yellowing.

Adjustable straps are made with 73°k recycled nylon fibres, the silky-soft back fabric is made from 91% recycled yarns and the botanical-inspired lace is made with 50°k recycled nylon fibres.

“Not only does it feel beautifully soft on your skin, but you can feel good about the choices you’ve made by wearing it,” the company said in a statement. 

“Unlike clothing, buying second-hand lingerie is not an option, so it’s vital to buy consciously created products that minimise environmental impact – reducing demand for new virgin plastic and decreasing everyday waste.”

Conscious Simplicity: lingerie label Bendon launches recycled range
From behind: Bendon’s new recycled lingerie range.

Bendon says it is committed to making more sustainable choices throughout its business and the Conscious Simplicity is only one step along the journey.

“We can’t do everything – some things are tricky to control – and we won’t always get it right. 

“We’re looking at the way we do things across all aspects of our business. From the products we design to the way we support our partners, suppliers, communities, and team members to how we show up in­store, we’re committed to making better, more sustainable choices, so the only imprint we leave on this planet is more women feeling comfortable and confident.”

Earlier this year, Beginning Boutique of Australia has released a seven-piece sustainable swimwear collection made from recycled fishing nets and plastic bottles.

Robert Stockdill

Robert Stockdill

Robert Stockdill is a content writer with more than 30 years of experience in five countries. His style has built upon award-winning success in news and features in the print media to leadership in digital communication, spanning news websites, social media, magazines, brochures, and contributing to books. Recognising the devastating impact of consumer behaviour on the planet and wanting to help make a difference Robert launched Viable.Earth as a platform to celebrate positive contributions by brands, companies and individuals towards reducing environmental impact and improve sustainability – especially in the fields of fashion, beauty, food, lifestyle, and transportation.

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