Adidas by Stella McCartney unveils ‘industry-first’ viscose sportswear

Kaycee Enerva

Kaycee Enerva

Supplied

Adidas and Stella McCartney have unveiled an industry-first tracksuit made from fully recyclable viscose as part of the brand’s pilot circularity program, Made to be Remade.

The program is a take-back scheme where consumers can wear it down and return it via the Adidas app so it can be remade.

Research reveals that only an estimated 1 per cent of all material used to produce clothing is recycled, and the brand stated it’s crucial that the textile industry join hands to progress to circularity.

According to the sports label, consumers can wear the tracksuit set until it reaches its end of life, and return it by scanning a QR code via the Adidas app. The company will then collect the product and sent it back to its Infinite Fiber recycling stream where it will be broken down and reused for future garments.

The tracksuit is made using 60 per cent Infinna Fibre (viscose) and blended with 40 per cent virgin cotton, a new textile fibre made from 99 per cent post-consumer textile waste that is claimed to look and feel like virgin cotton but belongs to the viscose family. 

“Sport is about always evolving the approach, and material innovation is no different, said Stella McCartney.

“More than ever, we are being challenged to find new solutions to deliver the potential for circular fashion, so it’s been hugely exciting to collaborate with like-minded thinkers in the fashion landscape to help not only us, but the industry invent, innovate and consciously design.”

Kaycee Enerva

Kaycee Enerva

A digital content manager based in the Philippines, Kaycee Enerva has written for multiple publications over several years. A graduate of Computer Science, she exchanged a career in IT to pursue her passion for writing. She's slowly practicing sustainability through period cups, and eating more plant-based food.

Comment