The Very Good Food to launch flagship brand in China

Tong Van

Tong Van

Canadian plant-based technology company, The Very Good Food, is to introduce the pilot launch of its flagship brand ‘The Very Good Butchers’ in China early next year. 

According to co-founder and CEO, Michell Scott, the move is the company’s response to the surging consumer demand for plant-based foods in the country. The Very Good Butchers will provide a range of “carefully crafted plant-based meats” to Chinese consumers. 

“This is a significant milestone for us as we look to increase distribution to a brand-new geographic region and reach a new consumer base,” said Scott.

“This move is the perfect next step for us as we’re continuing to grow and become a global brand, accessing new markets and raising the plant-based meats bar all around the world – from North America, to Europe, and now Asia.”

As part of the plan, The Very Good Food is working with partners in China to assess the importation of its products and supply chain logistics. 

“The company is executing on its larger growth strategy and the new pilot launch in China is only the beginning,” the company said in its statement. 

The Very Good Food Company is an emerging plant-based food technology company that produces plant-based meat and cheese products under its core brands: The Very Good Butchers and The Very Good Cheese.

Tong Van

Tong Van

Tong Van is a graduate of Ho Chi Minh City Law School majoring in Legal English and has been a content writer and researcher specialising in the retail sector for several years. Her interests include fashion, travel, health & beauty and food.


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