Flor de Caña – a sustainably certified rum brand – has launched a global campaign Zero Waste Month to support reducing food waste via eco-cocktails.
The brand has invited bars around the world to create ‘eco-cocktails’ using its rum and recycled food or leftovers from local bars.
The company wants to raise awareness among consumers of the problem of food waste and inspire them to join forces with the foodservice industry to decrease waste. Eco-conscious bars, restaurants and people worldwide have joined in the campaign.
In Hong Kong and Macau, 10 prominent and award-winning bars have joined the campaign, including The Pontiac, The Wise King, Stockton, Argo, Foxglove, and Ozone Bar (pictured above). Each bar’s mixologist has infused their own flavours and ingredients to pair with Flor de Caña.
Some of their cocktails include:
- ‘Upcycled Gimlet’ by Lorenzo Antinori – this is sourced from leftover lemon water, sugar, citric acid and sustainable cocoa from the Four Seasons Hotel’s Chocolate Concierge.
- ‘Above Zero’ by Foxglove – a tropical drink made from mango seeds in Flor de Caña to create juiciness, sweetness along with leftover lime peel saccharum.
- ‘Coco de Caña’ by Lok Gurung – a drink made from every possible component of the coconut to create an eco glass of cocktail. Even the shell is used as a ‘glass’ and the outer cover turned into a coaster.
The sustainable campaign is supported by the Food Made Good, a global non-profit that provides ecofriendliness in the foodservice industry.
“Working with an ambitious, outward-looking and creative partner like Flor de Caña is the most effective way we can accelerate progressive practice across hospitality, making bars and restaurants a part of a global sustainability solution,” said Simon Heppner, CEO of Food Made Good Global.
The list of participating venues, tips of bartenders about reducing food waste, and other resources can be found on the official Zero Waste Month website. There are also some useful lessons to learn how to limit food waste in our daily life.
Flor de Caña is a sustainably produced premium rum that is carbon neutral and Fair Trade-certified. From an 1890 family estate, it is distilled with 100-per-cent renewable energy and naturally aged without sugar or artificial ingredients.
The company believes reducing food waste makes the world greener and more sustainable and is a good way to help fight climate change.
“Together, our goal is to reduce up to nine tonnes of food waste globally and help build a greener future for everyone.”