Ethically sourced and decadently filled, Snackboy’s new ice creams and snack bites have been created to offer a plant-based indulgence in a fresh new format.
Collaborating with like-minded brands like Loving Earth, Macro Mike, and Denada, Snackboy will launch a range of frozen and pantry treats this summer.
The collaborations resulted in two ice-cream flavours in partnership with Earth Loving – Double Chocolate Hazelnut and Salted Caramel White Choc – a 100 per cent natural, GMO-free, plant-powered and artificial flavour-free protein-filled Salted Caramel ice cream, and two plant-based, low-sugar, low-calorie and high-fibre snack bites in partnership with Denada.
The Snackboy Snack Bites line is exclusively sold at Coles Supermarkets across Australia in the health food aisle, while the Snackboy Ice Creams are sold in the freezer section of stores in metropolitan Victoria, NSW, and Queensland.
“We’ve been developing and manufacturing snacks for Australia’s largest health food brands for a long time now, and with that comes a solid understanding of what consumers want, which is more functionality in their snacks, without sacrificing any of the indulgences,” said Snackboy founder and General Foods CEO, Morgan Cottee. “We believe our range delivers exactly that.”
Created by General Foods, Snackboy focuses on flavourful, nutritious and ethical products that are innovative and – in the company’s terms – “drool-worthy”.