Norco to create plant-based offerings for milk lovers

Karen Pham

Karen Pham


Norco, ​​Australia’s largest dairy co-operative, has introduced plant-based alt-milks for customers who want to avoid or reduce their dairy intake.

The company has launched Norco P2 Pea Protein and Oat Mylks, made from peas and oats respectively, contributing to the rapidly-expanding alt-milk offer on Australian shelves.

With 40 per cent of consumers reportedly consuming plant-based milk in their diets, these two new items will provide consumers with dairy and non-dairy options having the same nutritional value as dairy milk and a pleasant taste.

Compared to full cream dairy milk, Norco’s P2 Pea Protein Mylk delivers the same amount of protein but contains less sugar and content like gluten, soy, nuts, and lactose.

Norco’s Oat Mylk keeps the same creamy, delicious and milky taste as P2 Pea Protein while using wholesome oat grains. It is suitable for people who prefer to go nut and soy free.

Ben Menzies, GM of commercial and strategy at Norco, said the company wants to help Australian farmers while providing milk lovers with fresh products.

“We know that over 10 per cent of consumers avoid dairy as a result of various dietary constraints and over a third of Norco’s loyal customers also shop for alternative milks,” added Menzies.

“With that in mind, our plant-based Mylks offer a point of difference by introducing a fresh product, packed with plant nutrition, while also supporting a 100 per cent farmer-owned Australian co-operative.”

Consumers can now buy P2 Pea Protein and Oat Mylks in selected Woolworths in Victoria, New South Wales, and Queensland.

Karen Pham

Karen Pham

Karen Pham is a marketing and branding enthusiast with a major in legal English. Based in Ho Chi Minh City, she is a contributor to Viable.Earth.


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