Lasers can now add produce branding to fruits without labels or packaging

Karen Pham

Karen Pham

Fruit and vegetable processors can say goodbye to sticky labels and packaging thanks to an innovation that users lasers to create produce branding on the skins of fruits and vegetables without damaging them.

Result Group, a supplier of equipment and materials for Australian businesses, has released a sustainable produce branding solution called EcoMark Natural Branding that offers a non-contact and secure labelling method by imprinting an image on the peel.

Lasers can now add produce branding to fruits without labels or packaging

The high-resolution laser maintains the integrity of the fruit by removing colour from the skin’s outer layer.

The concept was developed in partnership with EcoMark and Macsa – two global companies in the coding and marking space – who set out to find a way to eliminate inks, labels and plastic packaging from fruits like apples.

“In over 35 years of coding and marking and spending a good part of those years exploring the world for innovation, I have seen nothing like this system, nor the potential for expansion in other markets outside of fresh produce,” said Michael Dossor, GM at Result Group.

“Put simply, this can and will reinvent coding and marking in the years to come.”

This innovative technique can be applied to any food with a thick skin such as apples, avocados and apricots, for example. 

Laser technology is the most environmentally friendly, safe, and efficient method of labelling organic fruits and vegetables for the retail sector; and there are zero consumables involved, leaving no waste whatsoever.

Lasers can now add produce branding to fruits without labels or packaging

Creating produce branding without packaging can help processors, retailers and consumers reduce their carbon footprint.

Besides the environmental contribution, EcoMark Natural Branding also improves traceability and reduces packaging costs.

Karen Pham

Karen Pham

Karen Pham is a marketing and branding enthusiast with a major in legal English. Based in Ho Chi Minh City, she is a contributor to Viable.Earth.

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