Deli-Licious, an Australian plant-based meat brand, has introduced a new range of vegan meat products – Ham Style, Hungarian Salami Style, and Chicken Style.
Consumers can find the pre-packed deli meat aisle at Coles Supermarkets next to meat-based alternatives.
To satisfy the needs of Australians who are actively seeking ways to minimise their meat intake, the products emphasise three key features: free from added preservatives, free from artificial colours or flavours, and containing protein.
Jaimie Gardner, senior brand manager at Deli-Licious, aims to make plant-based deli slices become part of a customer’s regular lunch menu.
“Our role is not to tell shoppers to give up meat,” said Gardner. “We want our range to inspire Aussies to sink their teeth into plant-based eating by switching out one simple ingredient, adding more plant-based foods into their everyday meals.”
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