Bottled water company Bonaqua has released its first label-less bottled waters on shelves across all sell-through channels in Hong Kong and Taiwan. The new design uses fewer materials and improves the bottle’s recyclability.
The transition to label-less bottles is part of Coca-Cola‘s World Without Waste initiative that rolled out in 2018, which aims to “collect and recycle a bottle or can for every one it sells” by 2030.
According to the company, the design and the products’ broader availability allows consumers to participate in building a world without waste, echo its commitment to present sustainable solutions, and inspire more consumers to adopt sustainable lifestyles.
“It’s a bold move for Bonaqua to pilot the launch of its individual sale label-less bottled water anywhere in the world,” said Tim Warwick, VP of operations for HK, Taiwan, Macau, and Mongolia at The Coca-Cola Company.
“By making the Bonaqua label-less bottled water available to a broader range of customers, we would like to invite more consumers to take part in building a world without waste.”
The new bottles are locally manufactured, use 100 per cent recycled PET, have a smaller bottle cap and are 52.8 per cent lighter than the conventional PET bottle. Furthermore, instead of the traditional sticker label, it uses laser incising technology to present the product information on the bottle – including the barcode.
Connie Yeung, director and GM of Swire, Coca-Cola’s bottling partner in China, said the company would continue to use their expertise to develop new manufacturing technologies to offer consumers more eco-friendly beverage choices.
“We weave sustainability into the fabric of our endeavours, including design, sourcing, production and delivery,” she added. “Our mission is to contribute to a more sustainable living.”