Social enterprise brand ThankYou launches a world first

Michael Brown

Michael Brown

ThankYou

Melbourne brand ThankYou is set to unveil the world’s first 48-hour, sustainable antiperspirant. 

The deodorant will be launched alongside reimagined versions of the brand’s existing range and a new venture into home cleaning.

Social enterprise brand ThankYou launches a world first

Operating since 2008, ThankYou has grown to become a leading force in the social enterprise sector. Empowering consumers to make an economic and environmental difference, its for-purpose business model is focused on bringing an end to extreme global poverty.

The new, 100% Natural Origin, gender-neutral antiperspirant is both stain-free and safe for sensitive skin. Like all of the products found in ThankYou’s personal care range, the deodorant is 100 per cent vegan, cruelty-free, and contains no chemicals. 

Available in Coconut & Sandal or Cypress & Cedar scents, the spray will be sold along with new editions of customer favourites, including hand wash, body wash, and exfoliating body bars.

ThankYou’s latest announcement also sees the brand enter the home cleaning market for the first time. Its new 100% Natural Universal Cleaner is a hospital-grade disinfectant and certified to kill 99.9 per cent of germs while removing grease, stains, and unwanted odours. 

In a breakthrough for home care, the product is dermatologically tested and comes either scented with botanical grapefruit or fragrance-free. In the interests of economy, the formula can be diluted according to purpose, reducing waste and saving money.

Social enterprise brand ThankYou launches a world first

ThankYou’s new and reimagined product lines can be used in conjunction with its new glass or aluminium Forever refillable bottles. One hundred per cent recycled and recyclable, the bottles come in both personal and home care versions, cutting down on household waste and reducing environmental impact.

The social enterprise brand’s sales across the past 15 years have led to more than $17.9 million distributed to charity, and ThankYou remains committed to sustainability across all of its products.

Launching early in July, consumers can look out for the new ThankYou collection at retailers including Coles, Chemist Warehouse, Woolworths, and several independents. The range will also be available from the brand’s new e-commerce site.

Further reading: Swiss startup creates edible juice bottles.

Michael Brown

Michael Brown

An experienced writer now based in Southeast Asia, UK-born Michael Brown has published content for publications across the world. Adhering to a vegan lifestyle and committed to the cause of sustainability, he’s also a graduate in ethics and history.

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