Parents know that children learn best through creative and open-ended play – but with so many options on the market, it’s not easy finding sustainable toys.
Enter Swiss toymaker Geomag which dates back to 1998 when it invented the first magnetic construction toy. Since then the brand has evolved, adopting the mission to encourage playing together for a healthy planet and last year it launched a green range of rods, spheres and panels made from 100-per-cent recycled plastic that can be used to make buildings, towers, animals, balls, domes are more.
The magnetic toys, made in Switzerland in a plant powered by 100-per-cent renewable energy, are suitable for children aged three and upwards.
“Our planet needs us all to make a consolidated effort to reduce the environmental impact of our products and our factories and we at Geomag want to continue to play a leading role in finding solutions to these issues,” the company explains on a sustainability page on its website.
A Geomag 378 Supercolor 52-piece set sells in Australia on Kidstuff.com.au for $54.99.
“It’s not always easy to make learning interesting but Geomag’s new range of Supercolor sets makes certain that children and adults alike will continue to nurture that curiosity to explore and create and above all else, have fun whilst doing it,” said a company spokesperson.
The Geomag Supercolor sets, available in different numbers of pieces, contain a mixture of panels, magnetic rods, and metal spheres in various colours.
They are certainly an option for those parents who don’t want to wait four years for McDonald’s to finish converting its Happy Meal toys to sustainable products.
