Green Friday sustainable sale aims to counter waste-generating shopfests like Cyber Monday

Robert Stockdill

Robert Stockdill

Green Friday

Brands from home and abroad are signing up for this year’s Green Friday event – Australia’s online sustainable shopping festival which will run for four days from November 18. 

Green Friday – which is encouraging Australians to “buy better” – is sponsored by eco-conscious brands including The Latch, ReleaseIt, Hero Packaging and Sendle, which all embrace sustainability values.

The digital event, which made its debut last year, aims to address Australians’ “excessive consumption patterns” during busy shopping seasons like Black Friday and Cyber Monday when Australians occasionally make rash online purchases that often end up in the garbage.

Poshmark, an international reseller brand, The Body Shop, Oz Hair & Beauty, King Living and Salvos Stores Australia are among the brands and organisations to sign on to the event already. 

Another partner is the sustainable fashion brand Katie Perry (no relation to the singer) which will offer ethical and environmentally friendly bargains on a selection of products.

Katie Perry is an eco-friendly label that uses natural fabrics such as certified non-mulesed merino wool, with the goal of making clothing biodegrade at the end of its lifespan.

Applications to join the platform remain open, but participants must satisfy the organisers that their products and manufacturing or sourcing processes meet Green Friday’s sustainability framework. 

“We can’t wait to showcase incredible Australian brands who are committed to being on their sustainability journey,” said founder Peter Krideras.

Laura Hill, MD of Australia at Sendle, said her company’s values align seamlessly with the Green Friday movement and the concept the event supports.

“Big sales events and online shopping can have a serious impact on the environment, through increased carbon emissions and plastic packaging waste. We’re united with Green Friday in our goal to help consumers shop more mindfully and sustainably, be conscious of the brands they purchase from and use Sendle’s carbon-neutral delivery,” said Hill.

Robert Stockdill

Robert Stockdill

Robert Stockdill is a content writer with more than 30 years of experience in five countries. His style has built upon award-winning success in news and features in the print media to leadership in digital communication, spanning news websites, social media, magazines, brochures, and contributing to books. Recognising the devastating impact of consumer behaviour on the planet and wanting to help make a difference Robert launched Viable.Earth as a platform to celebrate positive contributions by brands, companies and individuals towards reducing environmental impact and improve sustainability – especially in the fields of fashion, beauty, food, lifestyle, and transportation.


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