Danish jeweller Pandora says a switch to ‘low-carbon packaging and point-of-sale materials’ will help reduce its worldwide carbon footprint by 3600 tonnes of CO2e annually.
The world’s largest jewellery brand has committed to halving its greenhouse gas emissions by 2030 across its own operations and its entire chain of suppliers and business partners. A decade later it expects to reach net-zero status.
Pandora’s carrier bags will no longer contain any plastic, and the plastic content of its jewellery boxes will be cut by more than 75 per cent.
Carla Liuni, Pandora’s CMO, says the new packaging results in a 60-per-cent reduction in greenhouse gas emissions without compromising on quality or style. It is also made with fewer materials, making it easier to recycle.
“Pandora is committed to reducing its climate footprint along every step of the value chain, and we are working hard to ensure our materials are renewable, recycled or otherwise sustainable,” she says.
Customer feedback during testing was highly positive on design, protection and recyclability.
All of the paper used in the packaging is FSCTM-certified, meaning it comes from well-managed forests and recycled sources.
The new bags and boxes were rolled out in the US and most stores in Europe and Asia from early this month. Other markets will follow through this year and next as current inventory is exhausted.
Pandora jewellery is sold in more than 100 countries through 6700 points of sale, including more than 2600 concept stores. It employs 26,000 people worldwide and makes its jewellery at two LEED-certified facilities in Thailand using mainly recycled silver and gold.]
The company explains more about its sustainability pledge online here. And you can read more stories about how companies are adapting packaging to become more ecofriendly here.