Non-profit H&M Foundation has launched a virtual collection called ‘The Billion Dollar Collection’ showcasing garments of 10 innovative sustainable startups that “could change the face of the fashion industry”.
Representing the Global Change Award-winning innovations, the 10 garments selected for the collection come from across the world and encompass elements from materials to traceability. Each start-up features a price tag reflecting the estimated support each company believes it needs to achieve scale for its disruptive innovations.
“With this campaign, we want to create awareness of the impact sustainable innovation can achieve if given the opportunity to grow,” said Diana Amini, global manager of H&M Foundation, which is a charitable organisation set up by the Persson family, which founded the fast-fashion label H&M.
The 10 chosen innovative startups include Unspun, Green Nettle Textiles, MycoTex, Algaeing, Dimpora, Reverse Resources and Adetexs.
The Billion Dollar Collection was created in computer-generated imagery by Mackevision, part of Accenture Interactive. The company also brought its 360-degree value approach to the collection with the 2030 UN Sustainable Development Goals in mind.
“The Billion Dollar Collection presents a unique opportunity to help the fashion industry reinvent itself through sustainable innovations that can fuel future growth and bring positive change,” said Jill Standish, senior MD and global retail industry group lead at Accenture.
“By adopting our 360-degree value approach for this collection, we are demonstrating how these new innovations can deliver value across multiple dimensions including sustainability – and move past narrowly defined views of value.”
“It’s crucial to support sustainable innovation if fashion is going to make the shift to a more sustainable industry,” said Karl Johan Persson, board member of H&M Foundation and chairman of H&M Group. “The Billion Dollar Collection highlights this untapped opportunity.”