As consumers become more aware of the impact of their fashion purchases, brands are stepping up to meet the demands for greener options. One example is the French company Saola which has developed sustainable sneakers made from algae.
While other brands incorporate just one or two eco-friendly elements into their products, Saola applies them in every aspect of their shoes – from top to sole.
The sneaker’s uppers are made entirely from recycled PET, the shoelaces are made from organic cotton, and the insoles and outsoles are made from algae biomass.
In addition, the brand also incorporates renewable cork as a removable liner inside the shoe.
Aside from utilising sustainable materials for its sneakers, the brand also donates 3 per cent of every sale to environmental conservation groups such as Friends of Bonobos, which protects the primates from poaching.
Saola founder Guillaume Linossier remarked that the big problem in the industry is that while it’s a reality that people need to wear shoes and shoes that look and feel good, companies have been making too many that “wreak havoc” on the planet.
“So we’re on a mission to change that by designing casual kicks that look good, feel great, and are made with as many eco-friendly materials as possible,” he continued.
“Will they solve all the world’s problems? Nope. But it’s certainly a step in the right direction.”
Sola Sneakers are available for RRP $100 in various colours, including grey, camel, chocolate, olive, and navy.
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