Lane Eight footwear prioritises both performance and sustainability, using natural and recycled materials or the best alternatives to minimise its impact on the environment. By collaborating with Carbonfact, the brand has measured the carbon footprint of its Trainer AD 1 and Hiit Trainer, resulting in a 28 to 38 per cent carbon reduction.
This information will be displayed on each product page of the website to keep customers informed about their planet-conscious purchases. The brand will also share its success with other industries to encourage like-minded communities.
“Our goal as a brand has always been to create a shoe that is not only easily accessible to an everyday consumer but also disrupts the current industry’s standards for what is deemed eco-conscious,” said James Shorrock, Lane Eight co-founder.
“We are constantly striving to push our standards and develop innovations that ensure that we provide a quality product while utilising innovative processes to lower our impact as much as possible.”
The Lane Eight net-zero journey will also focus on using eco-friendly packaging. Water-soluble and biodegradable shipping bags have been introduced to help it achieve its Net Zero target by 2030.
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