Fabrica X, the go-to Impact Retail concept store operated by The Mills Fabrica, has launched its six-month campaign to highlight the use of biomaterials in textiles and lifestyle products.
Customers can buy biomaterial products made of fabric and experience the lifecycle and decomposition process of biodegradable fabric throughout this campaign.
Reproduced from organic waste and biological processes, biomaterials are new sources to create more sustainable items.
With the mission to accelerate innovations for sustainability, environmental and social impact, the brand aims to use its store to let Hongkongers learn, touch, and feel the materials.
The concept store helps businesses and retailers be more responsible by allowing them to see and understand the innovative approaches that should be applied daily.
Cintia Nunes, GM and head of Asia with the Mills Fabrica said the campaign showcases and celebrates the progress made in biomaterials science.
“Today we are seeing lab innovations transform into beautiful, practical, and biodegradable fabrics, dyes, and materials spun into clothing. Fabrica X is putting the spotlight on biomaterials as we urge consumers and businesses to rethink conventional textile materials, particularly in our daily lives – and understand the real environmental and social implications of their purchases,” she said.
According to Textile Exchange’s 2022 report, 56 per cent of fibres produced come from fossil fuels, resulting in a huge amount of textile waste sent to landfills and significant greenhouse gas emissions.
Fabrica X has also expanded its partnership with other corporates, including Fidelity International, Biofabricate, and Lenzing Group. The purposes are to influence consumers to be more environmentally conscious, deliver impactful campaign content, and provide eco-friendly fibres for the exhibition.
- Recommended reading: Monash University students give new life to unwanted textiles.
