Champion to launch its second sustainable streetwear collection, Re:bound Washed Black
Following on from Champion’s inaugural line of sustainable streetwear released last year, drop two – Champion Re:bound Washed Black – launches tomorrow, January 19. For the company’s second range in Australia, Champion has partnered with professional NBL player turned sustainable-fashion designer Obi Kyei and model, DJ and sustainability advocate Amber to front the campaign and educate consumers about the importance of sustainable production in the fashion industry. Their collection is crafted from a minimum of 45-per-cent pre-consumer recycled cotton. It features a brand new colour-way, two new women’s styles and genderless basics that are shrink resistant and made to last. Taking time off this year due to Covid-19, Obi – who plays for the Adelaide 36ers – created his own sustainable clothing line. His ready-to-wear and vintage collections re-work pre-existing garments and utilise dead-stock materials, contributing to the circular fashion economy. “I’ve always loved clothing, especially the ability to switch it up and wear something new every time. But for me now, it’s about how I can create that feeling of having something brand new without draining on our resources to produce it. Every person, every industry, and every brand needs to start thinking sustainably,” said Kyei. Model, DJ and soon to be florist Amber, shares a similar sentiment: “We only have one earth and we have to take care of it. Reframing the way we navigate consumption is super important and it’s great to see a major streetwear brand like Champion taking sustainability seriously,” she said. Champion Re:bound Washed Black is available from January 19 on the company’s website and in select stores throughout Australia.